With 20 years of experience working in the creative field emphasizing user experience and marketing strategy, I've learned how to put content to action. Download CV
Strategic Marketing and Brand Communications
Creating content that works is the name of the game; focusing on creating content that nurtures leads throughout the entire journey is key.
Serving as a creative marketing conduit between departments and utilizing new and existing content to engage leads, customers, and teams; I work with corporate leadership to identify goals, establish customer profiles, and strategize how to create the ideal user experience.
Regroup, Repackage, Repurpose
Over the years, I have learned how to emphasize marketing objectives when managing brands and managing content. Today I am using what I've learned to integrate content efforts with marketing automation strategies; yes, I am HubSpot certified!
Product Marketing Starts With Messaging and Shared Values
Today's audience is looking to support brands that fit their lifestyle. Building a message that resonates requires a brand to know exactly what values they share with their most valued customers.
Using a proprietary copywriting process, I am able to craft compelling stories that stand the test of time. Situations change, but values hardly do. My process discovers shared values and aligns with customer desires and expectations. The result is better stories, graphics, videos, articles, and more.
Marco's writing process is perfect for businesses trying to discover or re-imagine their mission, vision, or values. Once defined, he repurposes these values into actionable content.
Working with sales and marketing teams to communicate their value and grow their audience.
Let's Create Something New:
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Now Designing Marketing Strategies that Include Marketing Automation & Sales Enablement
Featuring expertise in top marketing technologies and creative platforms to not only create amazing content but also to distribute it to your core audience.
